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《新媒体商务英语阅读》_顾渝_96187934_9787566318008

【书名】:《新媒体商务英语阅读》
【作者】:顾渝
【出版社】:北京:对外经济贸易大学出版社
【时间】:2017
【页数】:242
【ISBN】:9787566318008
【SS码】:96187934

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内容简介

Unit 1 Workplace Technology

TEXT Do More with Less in the Efficient Workplace

FURTHER READING Best Ways Firms Can Ride BYOD Technology Wave

SELF-STUDY The Importance of Technology in Modern Workplaces

Unit 2 APP Payment

TEXT Paying by Smart Watch?That'll Do Nicely

FURTHER READING Does“Pay by App”’Mean an End to Shopping Queues?

SELF-STUDY The Benefits of Scrapping Cash

Unit 3 The Banking Sector

TEXT Who Needs Banks,Anyway?

FURTHER READING Five Ways Banks Use Big Data Analytics to Win Back Customer Confidence

SELF-STUDY Commerzbank Plans to Cut 9,600 Jobs

Unit 4 Frauds and Cyber-hacking

TEXT Could You Be Sending Your Firm's Cash to Fraudsters?

FURTHER READING If Financial Systems Were Hacked

SELF-STUDY Cyber Security Is Quickly Becoming a Small Business Priority

Unit 5 Business Management

TEXT Happy Workplaces Help Companies Perform Better

FURTHER READING Five Things Successful Business Owners Do Differently

SELF-STUDY Keeping Itunder Your Hat

Unit 6 Recruitment

TEXT Booby-trapped Breakfasts Are a Rotten Way to Choose Staff

FURTHER READING Technology Transforms Big Four Hiring Practices

SELF-STUDY Firms Seek Quality Experts in Business Intelligence

Unit 7 Startups

TEXT The Rise of the Student Entrepreneurs

FURTHER READING How Tech Startups Can Compete in a Crowded Market

SELF-STUDY Common Misconceptions Startup Founders Have about Employee Management

Unit 8 Family Businesses

TEXT The Wallenberg Group:A Nordic Pyramid

FURTHER READING Three Ways to Address Conflict When Passing Down a Family Business

SELF-STUDY The Day after:Moving Forward after Selling a Family Business

Unit 9 Millennials

TEXT Everything We Think We Know about Millennials and Money May Be Wrong

FURTHER READING Don't Worry—Millennials Are Going to Start Growing Up Soon

SELF-STUDY Three Critical Tips for Millennials Entering the Workforce

Unit 10 Business Women

TEXT How Moving Home Led to a Multi-million-pound Popcorn Firm

FURTHER READING How One Woman Overcame Tragedy and Made Millions

SELF-STUDY Business Women Differ from Business Men in Style,Not Skill

Unit 11 Restructuring and Expansion

TEXT Successes and Failures

FURTHER READING Exporting Firms in Region Are Now Dancing to a Latin Beat

SELF-STUDY Seven Ways to Expand:From Local to Global

Unit 12 Holiday Sales

TEXT America to Spend Almost $800 Billion on Holiday Shopping

FURTHER READING Why Online Shopping Will Break a Record This Year

SELF-STUDY Black Friday?This Year,It's More Like Black November

Unit 13 Opportunities Online

TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies

FURTHER READING How the Internet Is Reinventing the Christmas Commercial

SELF-STUDY Top Five Ways Consumer Shopping Habits Have Changed Since 2003

Unit 14 Recipefor Success

TEXT The Recipe for Success in the Restaurant Trade

FURTHER READING A Man for All Seasons—How Issy Sharp Built His Hotel Chain

SELF-STUDY Not a Far-fetched Idea:How One Man Built a $1.5bn Fashion Business

Unit 15 Sustainability

TEXT Sustainability the Key to Long-term Corporate Health

FURTHER READING Like It or Not,Sustainability Is Now Core to Your Business

SELF-STUDY Sustainability,Defined?

Unit 16 Corporate Social Responsibility

TEXT What Is Corporate Social Responsibility?

FURTHER READING The New“Rules of the Game”:Balancing Profits and Social Responsibility in the 21st Century

SELF-STUDY Five Key Social Responsibility Risks Retailers/Wholesalers Must Manage

GLOSSARY